AI Strategy · Digital Systems · Senior Product Craft

Most companies don't have an AI strategy. They have ChatGPT subscriptions.

We help leadership teams audit workflows, map operational friction, and build durable AI-powered tools, products, and digital systems people actually use.

Start with an AI Strategy Audit →See selected work →

15 years shipping digital products
Senior strategy/UX/dev
Model-agnostic AI systems
Claude Partner Network member
Brooklyn + Guadalajara

(THE THESIS)

Most teams use AI like a smarter search bar.

Ask. Copy. Paste. Repeat.

Useful, but not transformation.

The real leverage comes when AI is wired into how work actually moves.

(THE METHOD)

01
Audit the friction
Stakeholder interviews, workflow mapping, current AI usage, tool audits, and digital ecosystem review. We find where work slows down before anyone starts building.
Paid strategy first
02
Map the opportunity
We turn the audit into an opportunity matrix: what AI can improve, what it costs to implement, what it could return, and what should happen first.
Cost, yield, priority
03
Build the system
Internal tools, workflows, products, websites, platforms, and integrations. Designed by senior product people, built by senior engineers, shipped by the same team.
Strategy to production
04
Train the team
Your team learns the system, the workflow, and the judgment behind it. The work is not done until people can actually operate differently.
Make it stick