Challenge
Fantom is a digital magazine dedicated to women in rollerskating and music. The brand needed to feel rebellious, raw, and alive. Not like a generic editorial template. Brand, UX, and development all had to move together from day one.
Solution
We designed and built the site from identity to deployment. Skate-inspired layouts, raw textures, bold type. The kind of design that has an opinion. Every element, including the footer, built with the same attention as the hero.
Approach
Brand identity came first: logo, typography, color, visual language. AI-assisted exploration let us push the visual direction further and faster, generating texture and layout concepts that a purely manual process would have taken weeks to reach. Then UX that matched the editorial structure of the magazine while supporting eCommerce. Development in tight sync with design, so the motion and texture we designed actually shipped.
Results
A full brand identity and digital platform. The Fantom footer was highlighted by footer.design as a reference for exceptional design. Recognition that came from treating every element of the site as part of the story, not an afterthought.