Challenge
Zapier was launching a new AI-driven automation capability and needed a campaign that matched the product's ambition. Not a standard feature announcement. Something that captured the energy of what they were doing and gave people a reason to pay attention.
The brief was to design a landing page for Zapier AI in a Can, a campaign that needed to be clever without being try-hard, and technical without being cold.
Solution
A high-energy campaign landing page built to move fast and land hard. The visual language matched Zapier's brand while dialing up the campaign-specific energy. Clear hierarchy, sharp copy integration, and a design system that made the AI capability feel tangible and inevitable.
The campaign went a step further. We helped produce actual Zap: AI in a Can energy drinks, because the best campaigns don't stop at the screen.
Approach
Campaign work moves differently than product work. The brief was tight, the timeline was tighter. We ran strategy and design in parallel from day one. Brand alignment, message architecture, page design, and development, all moving together.
No rounds of feedback between phases. The team that set the strategy was the same team that designed and built it.
Results
The landing page shipped on schedule for the AI feature launch. The campaign got the attention it was designed to get, and the physical product gave it something most digital campaigns don't have: a real-world presence. Yes, the cans were real. No, don't pour them on your laptop.
